Traditional Indian beverage finding new global markets
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Union Ministry of Commerce & Industry, has announced the global resurgence of the traditional Indian Goli Soda, rebranded as Goli Pop Soda. This iconic beverage, once a household staple, is making a remarkable comeback on the global stage, driven by its innovative reinvention and strategic international expansion.
The product has already made strong inroads in global markets, with successful trial shipments to the USA, UK, Europe and Gulf countries. A strategic partnership with Fair Exports India has ensured steady deliveries to Lulu Hypermarket, one of the largest retail chains in the Gulf region. Thousands of bottles have been stocked across Lulu outlets, receiving an overwhelmingly positive response.
In the UK, Goli Pop Soda has swiftly evolved into a cultural phenomenon, appealing to consumers who embrace the fusion of traditional Indian flavours with a modern twist. This development represents a significant step in showcasing India’s rich beverage heritage on the global stage, emphasised a release.
Source: Exim News Service: New Delhi, March 27