Page 12 - CHENNAI - 18 FEBRUARY 2025

12 Chennai, Tuesday, February 18, 2025
Bahri celebrates strategic partnership with LIV Golf,

driving global expansion and enhanced brand visibility

Exim News Service
riyaDh, Feb. 17
bahri, a global leader in shipping and logistics, is cel-
ebrating a strategic partnership with LIV Golf, launched
past weekend at the first ever LIV Golf Riyadh This venture
marks a significant step in Bahri’s strategy for global expan-
sion and is set to increase the organisation’s brand equity by
creating unique and positive experiences at liv golf events
while reinforcing the drive, resiliency, precision and focus
required in golf.
Eng. Ahmed Ali Alsubaey, CEO of Bahri, expressed
his enthusiasm for this opportunity, stating, “our collabora-
tion with LIV Golf is a strategic alignment not only with the
sport’s values but also with our ambi- competition that has supercharged the sport, redefined how
tion to expand globally while enhancing golf is experienced and captivated fans worldwide with par-
our brand presence across key markets. ticipation from the world’s top golfers.
bahri transports the Kingdom’s exports
to the world and transports the Kingdom’s imports from This collaboration with LIV Golf serves as a notable plat-
the world. With this Bahri / LIV Golf partnership, we form for Bahri to showcase its expertise and services on a
intend to transport Bahri (The Brand) to the world. global stage. This not only underscores bahri’s commitment
bahri intends to leverage this platform to better connect to excellence but also strategically positions the company to
demonstrate its capabilities and innovative solutions in ship-
with our global customers, partners, service providers and
suppliers; this will enable Bahri’s ambition to extend its ping and logistics to worldwide stakeholders, reinforcing its
stature as a leader in the industry, emphasised a release.
reach globally.
“golf, being a global business sport, presents an ideal Nhava Sheva Distribution ...
platform for Bahri to connect with its stakeholders and
strengthen our community ties through engaging events Continued from page 2 Tata Project for Steel rails,
and sustainable, world class solutions.” steel logistics, highlighted a the terminal is on track
As an Official Partner, Bahri contributed to the thrill- communique. for even greater success in
ing environment on display to start the liv golf season as Focused on optimising 2025.
the League’s stars played under the floodlights at Riyadh operations, enhancing ef- with safety, sustainabil-
Golf Club, a first for the LIV Golf League. It was a fitting ficiency and strengthening ity and innovation at the
connection to the city’s vibrant nightlife and evening enter- key partnerships with in- forefront, it is seeing a surge
tainment scene, ushering in a new era for the League and dustry leaders Tata Steel in cargo volumes and con-
providing fans in Riyadh and across the world with an unri- limited, arcelor Mittal Nip- tinuing to raise the bar, the
valled experience. pon Steel india limited and communique emphasised.
liv golf features an exciting blend of individual and team
Singapore seen as a key hub for
Europe-Asia cargo under Gemini alliance
Exim News Service schedules are fully phased in,
SiNgaPore, Feb. 17 making the two liners indus-
arouND 40 vessels try leaders in schedule reli-
transporting eastbound car- ability. approximately 340
go, such as from europe to vessels with a total capacity
asia, are expected to call of 3.7 million TEU will be
at the Singapore Port each deployed to form the gemini
week, making it a key hub network. More vessels will
under the gemini Coopera- be added to the schedule in
tion alliance by Maersk and the coming months, with
Hapag-Lloyd, which took June marking the first full
effect on Feb. 1, 2025. They month of complete network
aim to have at least 90% of operations. The network will
shipments arriving punc- focus on east-west trades,
tually by the time the new as per a report.
India looks for quick FTAs to reduce
US tariff fallout
Exim News Service called india a tariff abuser,
New Delhi, Feb. 17 plans to come out with a list
iNDia may bank on of reciprocal levies on nations
quick free trade agreements that impose higher duties on
(FTAs), which provide lower american goods. These tar-
duties between partner coun- iffs, expected to be announced
tries, to limit the fallout of uS soon, are likely to include
President Donald Trump’s india. FTas, therefore, are
aggressive tariff policies, it is a key tool to counter such a
learnt. india expects Customs scenario. These agreements
duties will come down further help lower trade restrictions
going ahead due to FTas, between the signatory coun-
as Trump’s tariff escalation tries, offering greater market
continues to roil markets and access through the removal or
raise concerns about global reduction of import taxes or
trade. Trump, who has often duties, as per a report.