Date: 18/09/2023

Gati Appoints Palani B. as Head Digital Marketing to boost strategic digital marketing initiatives 
Gati Express and Supply Chain Pvt. Ltd (GESCPL), one of India’s leading premier Express Distribution and Supply Chain Management companies, has appointed Mr Palani B. (Palani Balasundaram) as Head Digital Marketing, Gati Limited. In this role, Palani will be responsible for planning, developing, implementing and managing the overall digital marketing and analytics strategy at GESCPL. 
With extensive experience and profound expertise, Palani will play a leadership role in acquiring new customers, fortifying existing customer relationships, boosting sales, enhancing Customer Lifetime Value and augmenting GESCPL’s share of voice in the market, emphasised a release.
Palani, a Digital Marketing & Analytics veteran, holds two and half decades of experience spanning across verticals such as Banking, Investments, Real Estate, Education, Fashion, Hospitality, Health, FMCG, Software, Server, Storage & Cloud domains. His diverse skill set includes Digital Operations, Demand Generation, Customer Experience Management (CEM), Customer Data Platform (CDP), Competitive Intelligence, Marketing Automation and Strategy.
Formerly at Hewlett Packard Enterprise, he excelled in digital marketing, delivering cost-saving insights and implementing effective campaigns for renowned organisations. He has been associated with various schools and colleges since 1996 to foster Industry-Institute relationship. 
He is also an active member of the Start-Up community, helping them in their CX, CDP & Measurement strategy.  
Welcoming Palani B., Mr Pirojshaw (Phil) Sarkari, MD and CEO, GESCPL, said, “Palani’s extensive industry knowledge and expertise align with GESCPL’s commitment to innovation, excellence and customer-centricity. His leadership is poised to drive the company’s digital transformation journey, creating a more customer-focused and data-driven approach in the rapidly evolving logistics landscape. We are thrilled to welcome Palani as our new Digital Head; with his exceptional expertise, honed through successful collaborations with global organisations, we are confident that Palani will bring a wealth of experience to our team, driving our digital presence to new heights”. 
Said Mr Palani B., “I am delighted to be a part of GESCPL, a pioneer in express logistics. I am a firm believer in Collaborative Intelligence and I feel privileged to get an opportunity to collaborate with the team of experts with exceptional calibre at GESCPL. I am looking forward to leveraging each other’s expertise and diverse skill sets to drive strategic brand and marketing initiatives to build superior customer engagement.  We are committed to delivering measurable results for all our stakeholders”.
Gati is an Allcargo Group company.
Source: Exim News Service: Mumbai, Sept. 17