CMA CGM enters into strategic partnership with Google to accelerate AI integration into its global operations
CMA CGM, a global leader in sea, land, air and logistics solutions, and Google on Thursday announced a strategic partnership to accelerate the integration of artificial intelligence (AI) across CMA CGM’s operations worldwide.
By leveraging Google’s proven AI solutions and insights from experts, CMA CGM will help empower its employees’ decision-making. In fact, every program and tool developed within the partnership will be designed to assist users in their decision-making processes across several key workflows.
This comprehensive collaboration aims to revolutionise shipping by enhancing efficiency, responsiveness and adaptability to market fluctuations and disruptions, resulting in faster and more responsive customer service. As part of the partnership, CMA CGM will actively seek to optimise vessel routes, container handling and inventory management to ensure efficient and timely delivery of goods while minimising costs and carbon footprints.
CEVA Logistics, the logistics arm of CMA CGM, will pioneer the data-driven future of logistics, focusing first on warehouse smart management aimed at better operating its 10.3 million square metres of warehouse space. The smart management tool, built on Google technology, will allow CEVA Logistics to better anticipate and plan its operations thanks to an enhanced volume & demand forecasting.
The partnership will eventually benefit all CMA CGM associates thanks to dedicated high-impact training sessions at TANGRAM, the Group’s excellence centre for learning and innovation.
This collaboration is part of CMA CGM’s overall strategy to transform its business through AI innovation, emphasised a release.
Mr Rodolphe Saadé, Chairman and CEO of CMA CGM, said: “I am pleased to announce this global partnership between the CMA CGM Group and Google to accelerate AI adoption across our operations. This collaboration aligns with our digital roadmap and investments, marking a crucial step in our transformation strategy. Together with Google, we will lead the digital revolution in shipping, logistics and media, optimise our processes, and enhance our competitive edge. We are committed to driving innovation with tangible benefits for our staff members and our customers.”
Mr Sundar Pichai, CEO of Google and Alphabet, noted: “By combining CMA CGM’s deep expertise in shipping and logistics with Google’s AI tools and secure infrastructure, we can help CMA CGM digitally transform its own operations and those of its customers. This partnership is a prime example of how AI can assist employees, improve outcomes for customers and revolutionise industries.”
Source: Exim News Service: Marseille, July 18