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Maersk & BlackBuck announce partnership to provide online marketplace for containerised trucking in ex-im logistics in India

Aim is to digitally revolutionise the market 

Maersk, the world leader in integrated container logistics, has announced its partnership with BlackBuck, India’s largest online marketplace for trucking, to provide an online marketplace for containerised trucking in ex-im logistics in India. 

The Indian government has set ambitions to reduce logistics cost from 14 per cent of GDP to less than 9 per cent by 2022. The new platform will be owned and operated by BlackBuck with Maersk supporting it to develop compelling industry-specific solutions. The neutral platform will be open to the whole industry and will empower sustainable growth and efficiency by reducing touchpoints in the supply chain, thereby improving customer experience, matching demand-supply through the year and providing consistency in service delivery through real-time visibility and control, highlighted a release. 

Announcing the collaboration with BlackBuck, Mr Arjun Maharaj, Head of Sales, Maersk South Asia, said, “Our customers are dealing with fragmented vendors with varying service levels of communication, geographical, financial and infrastructural disparities resulting in suboptimal supply chains. At Maersk, we have committed ourselves to working with partners who understand these challenges, match our set of values and have expertise in both logistics and technology.” 

BlackBuck, the near-unicorn status company, has been a pioneer in bringing the offline operations of trucking online, be it matching a shipper with a trucker or reshaping the infrastructure around trucking to facilitate payments, insurance and financial services. 

Speaking about the collaboration with Maersk, Mr Ramasubramaniam B., Co-Founder & COO - Strategic Initiatives, said, “At BlackBuck, over the last 4 years, we have developed our robust product and technology that maximises the billable kilometres of a truck, delivering higher realisation to the truck owners and driving a low-cost transportation network to the shippers. Our product will add significant value to the ex-im containerised trucking industry in India that has the additional complexity of meeting the timelines of sea freight connections, apart from other regular trucking-related challenges. Maersk, with their industry-specific knowledge and expertise, will help us transform this space through digitisation.” 

Maersk has set out on a digital transformation journey and amongst various other initiatives globally, is the India-focused OceanPro accelerator programme which was launched in 2018. The solutions developed by few of the start-ups in the first cohort of OceanPro are already being implemented through various services to accelerate technology innovation in the shipping and logistics industry in India and globally. The company launched the second cohort of OceanPro in July this year with a group of five start-ups. “At Maersk, we are collaborating with such start-ups that will help us solve landside logistics challenges in India by not only reducing costs but also creating efficiencies for all the stakeholders in the value chain,” says Mr Bhavik Mota, Head of Product, Maersk South Asia.


Source : Exim News Service - MUMBAI, Aug. 21


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