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Cogoport adds new product in major boost for Indian importers

Leading digital freight platform expands for imports from China


Cogoport, India’s leading digital freight logistics business, has announced a major expansion of services to now accommodate imports from Asia in a boost for customers across the country. Cogoport has now added a wide selection of services for the Asian route into India—beginning with ports from China, to be followed by others across the Asia region.


Cogoport has already established itself as the leading digital platform for Indian customers to major ports across the globe, and is now offering competitive freight rates for bookings of import containers across major shipping lines. The announcement provides further impetus to Cogoport’s growing customer base, which already includes more than 10,000 shippers with import requirements.


Mr Purnendu Shekhar, Founder and CEO of Cogoport, says: "Our customers tell us that Cogoport is already saving them between 10-15 per cent on their logistics costs and around 40 man hours per booking for export shipments. With the launch of this imports product, a natural second phase progression for our digital platform, we are meeting demand from importers who can now harness our technology for an efficient, cost-effective and transparent freight shipping process. With just a couple of clicks, importers can now benefit from an immediate choice of comparative prices from a range of premium shipping lines on our Cogoport platform, and at the same time be rewarded for being partners in this digital transformation."


Cogoport says it has had a huge demand for inbound shipment services, notably from China into India, and can now also satisfy significant demand for those cargo shipments, with other points soon to follow across Asia.


The Cogoport digital logistics marketplace was launched in 2017 and has been growing at 25 per cent per month by removing the traditional, lengthy and cumbersome offline quotation and booking process. It uses ground-breaking technology, algorithms and analytics to enable its users to move freight faster and more efficiently—with a choice of providers on port pairs, dedicated back-end booking confirmation and seamless shipment tracking.


In less than two years, Cogoport has already attracted more than 25,000 registered exporters and importers, largely but not exclusively small and medium-size enterprises (SMEs), with pricing from over 40 major international shipping line partners. It also works with more than 40 non-vessel operating common carriers (NVOCCs) and 300 freight forwarders.


Users not only benefit from faster decision-making, transparent pricing and lower shipping costs, but also automatically earn rewards on future shipments and from 90+ brand partners, highlighted a release.


Source : Exim News Service - MUMBAI, May 15


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